Hi! My name is Flor Maldonado. Mexican-born, raised between the Bay Area and Zihuatanejo. I grew up appreciating natural landscapes and carefully designed spaces where I would join my father working on construction or remodeling projects. My favorite part of this phase was the mix of cultures I interacted with. These childhood highlights drew me to the beauty of spaces, unique experiences, and creative people, as well as the sense of unity they can create when coming together.

My path to event design came through years of creative exploration, from completing a degree in digital communications to taking on production roles in the hospitality, design, and architecture worlds. In 2016, while planning an event for a florist client, I discovered a new language of expression: refined and organically designed florals. Flowers felt like a natural extension of everything I valued in events and tailored experiences. By 2018, I launched my creative studio: Flor Caballero. I honor my late grandmother by integrating her last name into the brand. Ignacia Caballero´s legacy of beauty, love, and family continues to guide my work.

I believe event design is about the client, what they value, their story, and their essence. I aim for results to reflect a blend of them, the surrounding space, and my care.